What is Shopify ?

Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.

Why Shopify ?

Shopify offers an easy way to quickly launch an online store without the fuss over servers and development costs that can be incurred with self-hosted platforms such as Magento. The admin interface is clean and user-friendly and pretty intuitive because all the features are logically structured.

The Top 20 Reasons Why Shopify Is Still the Best eCommerce Platform

  1. Seamless integration with Google Ads. Shopify makes it super easy to create your site and seamlessly integrate with all the tools that you need, including Google Ads and its ecosystem. (To learn more, check out our blog Google Ads for Shopify: The 7 Critical Settings for eCommerce Ads Success.)
  2. Tons of available themes. Choose from more than 70 professional-looking templates to customize the look and feel of your online store. Themes cover a broad range of industries and many are created by world-renowned designers.
  3. Integration with top payment providers. In addition to PayPal (one of Shopify’s default payment providers), the platform allows for easy integration with third-party payment providers including Stripe and PaymentCloud, as well as with increasingly popular “buy now, pay later” apps like Klarna, Affirm, and Afterpay.
  4. They support blogs. If we’ve said it once, we’ve said it a thousand times: Content is king. Quality content boosts your search ranking, provides value for your audience, gets shared on social, increases conversions, and the list goes on.
  5. Tracking and maintaining customer data. Shopify analytics tracks key metrics that provide insight into the performance of your store and consumer behavior.
  6. It’s a website builder and a CMS. Along with being a user-friendly website builder, Shopify is also a robust content management system (CMS) that gives users complete control over their website navigation, content pages, and design.
  7. Optimized for SEO, easily customizable keywords. Shopify online stores have built-in SEO features that allow businesses to optimize their content.
  8. Shopify email is awesome. Create a custom email campaign through Shopify, send emails from your domain, and easily manage your campaigns. And if you use an existing email provider, Shopify makes it easy to integrate.
  9. You can add coupons and discount codes. All Shopify plans include discount codes, making it easy to offer customers a fixed value, percentage, or shipping discount on items in your store.
  10. Full HTML and CSS editing abilities. Got some web development experience under your belt? Don’t fret! You don’t have to stick with the existing templates and themes. Shopify lets you edit your theme code and easily make detailed changes to your online store.
  11. You can add a Buy Button to your blog or non-Shopify sites. This simple shortcut to purchasing your products or services can even include pictures, descriptions, and prices.
  12. Shopify POS (and POS integration). In addition to providing its own Shopify POS free of charge, the Shopify platform allows for easy integration with Square, Vend, Clover, and others.
  13. You can make a customizable profile for your employees. You can easily add and remove staff and edit their login permissions to your store.
  14. Integrations with live chats. In addition to Shopify Chat (the platform’s native live chat function), it also allows for easy integration with numerous live chat apps.
  15. Create your own store gift cards. Easily issue a free gift card with a set value to an existing customer as an incentive, promotion, store credit, or reward.
  16. Advanced reporting. Advanced Shopify and Shopify Plus users have the ability to modify default reports and create custom reports (using Shopify’s filtering and editing features) to display the exact data they need.
  17. Built-in cart abandonment feature. Nearly 70% of online shopping carts are abandoned. Shopify allows you to automatically send a customized email to customers, encouraging them to complete their checkout.
  18. Integration with help desk apps. Shopify allows for easy integration with Zendesk, Freshdesk, HelpDesk, LiveAgent, and others.
  19. Analytics reporting. Shopify Analytics reports let you quickly and easily review store activity, visitor behavior, and more. You can even create custom reports to suit your needs.
  20. Shipping carrier integration. Shipping products with Shopify is incredibly simple, and most major shipping carriers integrate with Shopify by default, including FedEx, UPS, USPS, Canada Post.

Graphic design

What is Graphic design?

Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Design is based on the principle of “form follows a specific function


What Is Ebay?

eBay Inc. is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble.

Get Exactly What You Want On eBay

We know your shopping standards are high. That’s why we manage our marketplace, working closely with the big name brands and small businesses on our platform. On eBay, you can find the right items, at the right price—worry-free! Discover all the ways we’ve got your back.


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What is WordPress?

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes.

Why WordPress ?

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes.

5 Reasons to use WordPress

WordPress holds the largest CMS market share by far and currently accounts for over a quarter of all websites. As a result, many users are already familiar with the WordPress CMS, requiring less staff training when building a new site.

CMS Market Share 2017

Breakdown of websites with a clearly identifiable CMS, according to W3Tech’s survey of the top 1 million domains.

2. Open Source with room for expansion

WordPress can be self-hosted, so there are no costs associated with downloading, installing, and upgrading. There are more than 50,000 WordPress plugins (often free), such as slideshows, contact forms, SEO optimization, etc.

For inspiration, check out 12 Plugins our Dev Team loves.

Fresh Consulting licenses the premium plugins we deploy on websites, such as WordPress video manuals and easy website backup and restore functions, at no additional cost to you.

3. Highly customizable for great flexibility

WordPress is popular because it meets the demands of many users with its flexible framework, which allows designers and developers to create and modify layouts and applications. Coupled with user-generated extensions, websites are no longer limited by enterprise extensions.

Our team has experience extending WordPress functionality, as well as incorporating a wide range of plugins, to meet our clients’ unique demands.

4. Designed for anyone, not just developers

Before WordPress became a popular CMS for website development, it was developed for non-tech savvy bloggers. So, most of the user-interface components are easy to use, and there are written and recorded manuals available for easily learning how to use WordPress functions. Our team handles all the complexities of setting up and customizing your website; all you have to do is to update the content on pages, posts, widgets, etc.

One of the premium plugins we provide to our clients offers both written and video user manuals for WordPress to facilitate onboarding with the CMS.

5. Lower setup and maintenance costs

According to DeviousMedia, WordPress incurs fewer setup, customization, and maintenance costs in comparison to other Open Source CMS like Drupal and Joomla. Additionally, it is relatively easier to find WordPress designers and developers if more customization or development is necessary in the future. You don’t get locked down by a static website or proprietary CMS that is costly to tweak after initial development.