What is Shopify ?

Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.

Why Shopify ?

Shopify offers an easy way to quickly launch an online store without the fuss over servers and development costs that can be incurred with self-hosted platforms such as Magento. The admin interface is clean and user-friendly and pretty intuitive because all the features are logically structured.

The Top 20 Reasons Why Shopify Is Still the Best eCommerce Platform

  1. Seamless integration with Google Ads. Shopify makes it super easy to create your site and seamlessly integrate with all the tools that you need, including Google Ads and its ecosystem. (To learn more, check out our blog Google Ads for Shopify: The 7 Critical Settings for eCommerce Ads Success.)

  2. Tons of available themes. Choose from more than 70 professional-looking templates to customize the look and feel of your online store. Themes cover a broad range of industries and many are created by world-renowned designers.

  3. Integration with top payment providers. In addition to PayPal (one of Shopify’s default payment providers), the platform allows for easy integration with third-party payment providers including Stripe and PaymentCloud, as well as with increasingly popular “buy now, pay later” apps like Klarna, Affirm, and Afterpay.

  4. They support blogs. If we’ve said it once, we’ve said it a thousand times: Content is king. Quality content boosts your search ranking, provides value for your audience, gets shared on social, increases conversions, and the list goes on.

  5. Tracking and maintaining customer data. Shopify analytics tracks key metrics that provide insight into the performance of your store and consumer behavior.

  6. It’s a website builder and a CMS. Along with being a user-friendly website builder, Shopify is also a robust content management system (CMS) that gives users complete control over their website navigation, content pages, and design.

  7. Optimized for SEO, easily customizable keywords. Shopify online stores have built-in SEO features that allow businesses to optimize their content.

  8. Shopify email is awesome. Create a custom email campaign through Shopify, send emails from your domain, and easily manage your campaigns. And if you use an existing email provider, Shopify makes it easy to integrate.

  9. You can add coupons and discount codes. All Shopify plans include discount codes, making it easy to offer customers a fixed value, percentage, or shipping discount on items in your store.

  10. Full HTML and CSS editing abilities. Got some web development experience under your belt? Don’t fret! You don’t have to stick with the existing templates and themes. Shopify lets you edit your theme code and easily make detailed changes to your online store.

  11. You can add a Buy Button to your blog or non-Shopify sites. This simple shortcut to purchasing your products or services can even include pictures, descriptions, and prices.

  12. Shopify POS (and POS integration). In addition to providing its own Shopify POS free of charge, the Shopify platform allows for easy integration with Square, Vend, Clover, and others.

  13. You can make a customizable profile for your employees. You can easily add and remove staff and edit their login permissions to your store.

  14. Integrations with live chats. In addition to Shopify Chat (the platform’s native live chat function), it also allows for easy integration with numerous live chat apps.

  15. Create your own store gift cards. Easily issue a free gift card with a set value to an existing customer as an incentive, promotion, store credit, or reward.

  16. Advanced reporting. Advanced Shopify and Shopify Plus users have the ability to modify default reports and create custom reports (using Shopify’s filtering and editing features) to display the exact data they need.

  17. Built-in cart abandonment feature. Nearly 70% of online shopping carts are abandoned. Shopify allows you to automatically send a customized email to customers, encouraging them to complete their checkout.

  18. Integration with help desk apps. Shopify allows for easy integration with Zendesk, Freshdesk, HelpDesk, LiveAgent, and others.

  19. Analytics reporting. Shopify Analytics reports let you quickly and easily review store activity, visitor behavior, and more. You can even create custom reports to suit your needs.

  20. Shipping carrier integration. Shipping products with Shopify is incredibly simple, and most major shipping carriers integrate with Shopify by default, including FedEx, UPS, USPS, Canada Post.